Skift Take

Airbnb will spend tens of millions of dollars, if not more, on its global advertising and referral campaigns to recruit more hosts, and that's probably a smart move. On the face of it, though, this proves that the company's host sign-up efforts are hardly organic, as one analyst alleged.

Series: Dennis' Online Travel Briefing

Dennis' Online Travel Briefing

Editor’s Note: Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.

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Online Travel This Week Airbnb indeed has a brand advantage over many of its competitors, but what about its inroads in organically recruiting new hosts? Does that set Airbnb apart, as well? In a recent research report, Alliance Bernstein analyst Richard Clarke touted Airbn