Skift Take

Check out our magazine to learn how travel must embrace its responsibility to the world. We offer eight tenets to help you make it happen.

At this year’s Skift Global Forum, we chose to focus many of our important discussions on travel’s responsibility to the world. Issues of climate change, overtourism, and protecting the environment are often swept under the rug in travel. So we asked executives in airlines and hospitality, online travel agencies and destination marketing groups, and more the hard questions about what role they and the entire industry need to play to protect our planet.

As part of the Forum, Skift released a magazine featuring an essay that explores the greening of travel. We also offered eight tenets of embracing the responsiblity, a list every travel executive should commit to memory.

Senior Enterprise Editor Andrew Sheivachman offered this stark view in an opening essay: “Serious change is necessary. Instead of designing marketing initiatives to assuage the fears of travelers, leaders across travel need to help build an industry defined by a commitment to green practices. Business as usual, or a rush to make money before the sector is truly disrupted by environmental or political issues, may very well doom global travel in an era of nationalism, nativism, and political polarization.”

Download the digital magazine to find the fullest insights on this provocative idea.


The Greening of Travel, Embracing the Responsibility: The travel industry has a responsibility to help the same communities it profits from. The sector also needs to accept that green business practices will be the next major competitive advantage for brands selling to consumers and business travelers alike.

8 Tenets of Embracing the Responsibility

Everyone Needs to Get on Board Against Plastics

It’s High Time: National Geographic Partners Chairman Lays Out a Vision for Travel’s Obligation to the World


Download the digital magazine here


The following sponsors made Skift Global Forum 2019 possible.
Accenture, Klook, AIG, ARC, Formation, Visa, Tinyclues, Fareportal, Puerto Rico Tourism Company, Expo 2020 Dubai UAE, Travelsify, Accor, Mandarin Oriental New York, Essential Costa Rica, Pinterest, Affirm, Brand USA, Pressreader, Away, Salesforce, Master & Dynamic, Sojern, American Express Travel, The Red Sea Development Company, Adobe, ICF Next, Mastercard, Octave Institute,, SheerID, and Liveperson.

Read the Skift Global Forum 2019 digital magazine.


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: sgf2019, skift global forum

Up Next

Loading next stories