Articles tagged “seaworld”

SeaWorld’s Price-Cutting Strategy Is Fueling a Comeback

SeaWorld’s Price-Cutting Strategy Is Fueling a Comeback

Hannah Sampson, Skift

SeaWorld is making theme park visitors an offer some apparently can't refuse: a good deal. With attendance continuing to rise and a slate of new attractions on the horizon, the operator might finally be leaving the bad times behind.

2 months ago

SeaWorld Reports Summer Attendance Spike

SeaWorld Reports Summer Attendance Spike

Hannah Sampson, Skift

SeaWorld has been making it more affordable for people to visit its parks and sweetening the deal at some locations with free beer. Those tactics seem to be working, according to preliminary figures for the summer.

4 months ago

SeaWorld, Ex-CEO Agree to $5 Million Settlement in Blackfish Fraud

SeaWorld, Ex-CEO Agree to $5 Million Settlement in Blackfish Fraud

Hannah Sampson , Skift

More than five years after the Blackfish documentary made a splash, SeaWorld is finally facing the music for lying to the public about the impact. In a way, though, the company has been paying a price for years: A $5 million settlement is a drop in the bucket compared to quarter after quarter of lost revenue.

4 months ago

Free Beer Is Helping SeaWorld Recapture Some of Its Crowds

Free Beer Is Helping SeaWorld Recapture Some of Its Crowds

Hannah Sampson , Skift

SeaWorld is rebounding, with higher attendance and revenue than a year ago. Will it last? And how much free beer will the continued recovery take?

5 months ago

SeaWorld Strikes a Familiar Tune With Fresh Focus on Animals

SeaWorld Strikes a Familiar Tune With Fresh Focus on Animals

Hannah Sampson, Skift

SeaWorld wants to talk more about its animals and the workers who take care of them. But the company should realize that any focus on animals will come with additional scrutiny.

8 months ago

SeaWorld Expects SEC Sanction in Blackfish Disclosure Case

SeaWorld Expects SEC Sanction in Blackfish Disclosure Case

Hannah Sampson, Skift

One investigatory shoe is dropping on SeaWorld. Now eyes turn to the U.S. Department of Justice.

9 months ago

SeaWorld CMO Is Latest to Go in Executive Purge

SeaWorld CMO Is Latest to Go in Executive Purge

Hannah Sampson, Skift

SeaWorld has said its new marketing campaign is an important step as the operator tries to bring in more visitors and leave its troubles behind. Now that the chief marketer is gone, will the emphasis change?

10 months ago

SeaWorld Executive Exodus Accelerates as Chief Creative Officer Leaves

SeaWorld Executive Exodus Accelerates as Chief Creative Officer Leaves

Hannah Sampson, Skift

SeaWorld brought in a lot of fresh new leaders when the company was looking for ways to recover from the Blackfish effect. After years of flailing, the operator is turning to the old guard for ideas — at least for now.

11 months ago

SeaWorld CEO Joel Manby Resigns After Turnaround Effort Flops

SeaWorld CEO Joel Manby Resigns After Turnaround Effort Flops

Hannah Sampson, Skift

This was probably inevitable. Joel Manby tried to turn the company around, but his efforts failed to do the trick. Executives say they plan to continue his strategies, but we wonder how much will change once a permanent new CEO is named.

11 months ago

SeaWorld Has a New Ad Campaign to Make People Like It Again

SeaWorld Has a New Ad Campaign to Make People Like It Again

Hannah Sampson, Skift

SeaWorld has not been able to turn its attendance slide around, and back-to-back hurricanes didn't help. But executives hope to address deeper perception issues — the buzz phrase that's been around for years now — with a new ad campaign.

1 year ago

Merlin Entertainments Denies It’s in Talks for a SeaWorld Deal

Merlin Entertainments Denies It’s in Talks for a SeaWorld Deal

Paul Jarvis, Bloomberg

The precisely worded statement from Merlin Entertainments doesn't seem to rule out future interest or discussions. But what does SeaWorld want to do? That's still the big question.

1 year ago

Legoland Owner Merlin Has Reportedly Offered to Buy Part of SeaWorld

Legoland Owner Merlin Has Reportedly Offered to Buy Part of SeaWorld

Ed Hammond, Ruth David and Paul Jarvis, Bloomberg

Merlin Entertainments has been hinting at this for a couple of months now, and SeaWorld is in need of some rescuing. But would the beleaguered company want to sell off its Busch Gardens assets, considering those parks don't carry the same baggage as the marquee brand?

1 year ago