25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.
Things may be looking up for SeaWorld on paper, but whether or not it returns to its former strengths has more to do with changing consumer sentiment than competition or its own marketing efforts.
Seaworld doesn’t need any more promotion with visitors already pouring in and profit expectations high; however, the new livery gives Southwest the opportunity to show customers its fun side amidst criticisms of the airline’s rising fees.
A single themed ride is no longer enough to drive a family to Orlando so parks are rolling out entire lands that generate buzz and ultimately increase visitors at all friendly-family attractions in the region.