Articles tagged “sandals”

In this video from Skift Global Forum 2022, we hear from Adam Stewart, executive chairman of Sandals Resorts International (SRI), on the importance of investing in the next generation of talent during a critical, transitional time in the hospitality industry.

Watch out for the quiet ones. Choice didn't run any U.S. national TV ads in 2021 and Virgin Voyages was absent during the first seven months of last year. Yet both brands surged to leadership positions in 2022.

You can debate the degree to which cities will come back and the future grip of remote work, but it seems clear that video advertising will remain on a new perch for awhile.

In Skift's top travel stories this week, we covered Marriott's arrival in Sandals' all-inclusive sandbox, travel manager fears over consolidation, and a startup deal on hotel automation.

Luxury all-inclusive resorts may be optimistic about the future post-pandemic, but profits will come alongside heightened green challenges. Then there's an increasingly demanding, socially conscious consumer. Can the resorts return to their former stature as the fast-growing sector of accommodations?

The most popular travel ads on TV in the United States in July were aspirational, but they also emphasized booking flexibility and low pricing. Pandemic formulations.

"The Open Road Is Open Again." With that message to tap Americans' pent-up demand to get the hell out of the house and escape lockdowns, Choice Hotels went big on U.S. TV and was the most-seen brand. Being in the right place at an opportune moment helps, but backing it up with effective creative wins the month.

When Silk Way West Airlines, a cargo airline from Azerbaijan, is the third-leading airline advertiser on U.S. television, you know coronavirus has turned the world upside down. Online travel websites, hotels, airlines, and cruise lines are still largely dark.

Sandals Resorts has been one of leaders behind the changing perception of all-inclusive resorts in the Caribbean due to a focus on luxury product and services, social media, and local travel experiences.

Celebrate the people who make your brand human, share striking images, and offer contests to deepen your fans' considerations to convert them into trackable actions.