Articles tagged “reviews”

A fascinating peek into how user reviews get changed in a sharing economy platform site like Airbnb, but this paper leaves the possibility of tons more research that could be done from here.

It is interesting that Expedia touts the new feedback tool for hoteliers as a way to discourage negative reviews instead of as a means for improving customer service. There is something wrong with the juxtaposition.

Volume of reviews mirrors actual visitor volume suggesting that TripAdvisor provides a fair representation of visitors and opinions for each destination.

Nothing speaks to TripAdvisor's ascendance than travel operators literally begging for the service to allow users to review their products.

Although video content is becoming more popular and easier to consume, the number of travelers that reference peer-written reviews and guides also continues to grow.

Traveler reviews, on whichever platform, are going to be a permanent part of the travel ecosystem moving forward. Brands would be wise to adjust their marketing strategies to include monitoring and responding to such comments across all platforms.

International hotel brands will have to get more local and involved in Chinese social media channels if they hope to win over Chinese domestic travelers. Having a presence with midscale or economy brands would be an essential component.

Critics who blast the negativity of reviews on TripAdvisor may be surprised that the average review rating is 4.12 out of 5. But some hoteliers say a property's ranking in the pecking order in any given city is even more important.

Among the sites with the most reviews of luxury brands, it is interesting that online travel agencies, such as Booking.com, Expedia.com and Hotels.com, which only accept reviews from verified guests, are among the leaders and are definitely making their presence felt.

TripAdvisor has changed the travel planning process and its number of reviews will only continue to grow as the site powers review platforms on individual hotel and destination pages.