Articles tagged “reviews”

Although video content is becoming more popular and easier to consume, the number of travelers that reference peer-written reviews and guides also continues to grow.

Traveler reviews, on whichever platform, are going to be a permanent part of the travel ecosystem moving forward. Brands would be wise to adjust their marketing strategies to include monitoring and responding to such comments across all platforms.

International hotel brands will have to get more local and involved in Chinese social media channels if they hope to win over Chinese domestic travelers. Having a presence with midscale or economy brands would be an essential component.

Critics who blast the negativity of reviews on TripAdvisor may be surprised that the average review rating is 4.12 out of 5. But some hoteliers say a property's ranking in the pecking order in any given city is even more important.

Among the sites with the most reviews of luxury brands, it is interesting that online travel agencies, such as Booking.com, Expedia.com and Hotels.com, which only accept reviews from verified guests, are among the leaders and are definitely making their presence felt.

TripAdvisor has changed the travel planning process and its number of reviews will only continue to grow as the site powers review platforms on individual hotel and destination pages.

Global tourism is growing despite a still slow economy, and as the largest travel site in the world, it is no longer just PR to say that hotels' TripAdvisor pages have an impact on their profits.

As Google and a crop of smaller startups attempt to crowdsource local reviews and recommendations, Yelp's legacy and continued growth keep it ahead of the curve. But that might not be enough for shareholders who want to see profits more than potential.

Writing hotel reviews has become a common part of a travel experience. Guests and hotel managers are getting better at filtering through the noise to write and comment on the service and amenities that really matter.

Oyster began with grand ambitions and little understanding of how to create content without spending lots and lots of money. That content will now find a home at a brand that understands more sensible ways to do the same thing.