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Articles tagged “reviews”

Media and PR

Facebook More Popular Than Review Sites For Trip Sharing

Traveler reviews, on whichever platform, are going to be a permanent part of the travel ecosystem moving forward. Brands would be wise to adjust their marketing strategies to include monitoring and responding to such comments across all platforms.

Hotels

Chinese Travelers are the Missing Piece for International Hotels in China

International hotel brands will have to get more local and involved in Chinese social media channels if they hope to win over Chinese domestic travelers. Having a presence with midscale or economy brands would be an essential component.

Chinese Travelers are the Missing Piece for International Hotels in China

Hotels

The Positive TripAdvisor Ratings Taking the Sting Out of Online Reviews

Critics who blast the negativity of reviews on TripAdvisor may be surprised that the average review rating is 4.12 out of 5. But some hoteliers say a property's ranking in the pecking order in any given city is even more important.

The Positive TripAdvisor Ratings Taking the Sting Out of Online Reviews

Hotels

Users Give Small Luxury Hotel Brands Better Reviews Than Big Competitors

Among the sites with the most reviews of luxury brands, it is interesting that online travel agencies, such as Booking.com, Expedia.com and Hotels.com, which only accept reviews from verified guests, are among the leaders and are definitely making their presence felt.

Users Give Small Luxury Hotel Brands Better Reviews Than Big Competitors

Uncategorized

One-Third of TripAdvisor’s 150 Million Reviews Were Written in 2013

TripAdvisor has changed the travel planning process and its number of reviews will only continue to grow as the site powers review platforms on individual hotel and destination pages.

One-Third of TripAdvisor’s 150 Million Reviews Were Written in 2013

Hotels

Travel Remains a Top Priority Even in an Uncertain Economy

Global tourism is growing despite a still slow economy, and as the largest travel site in the world, it is no longer just PR to say that hotels' TripAdvisor pages have an impact on their profits.

Media and PR

Yelp Brushes Off the Competition with a Focus on Mobile and Global Expansion

As Google and a crop of smaller startups attempt to crowdsource local reviews and recommendations, Yelp's legacy and continued growth keep it ahead of the curve. But that might not be enough for shareholders who want to see profits more than potential.

Yelp Brushes Off the Competition with a Focus on Mobile and Global Expansion

Hotels

Travelers Are Writing Fewer and Nicer Online Hotel Reviews This Year

Writing hotel reviews has become a common part of a travel experience. Guests and hotel managers are getting better at filtering through the noise to write and comment on the service and amenities that really matter.

Travelers Are Writing Fewer and Nicer Online Hotel Reviews This Year

Hotels

Tripadvisor Acquires Another Dying Travel Startup: Oyster.com

Oyster began with grand ambitions and little understanding of how to create content without spending lots and lots of money. That content will now find a home at a brand that understands more sensible ways to do the same thing.

Tripadvisor Acquires Another Dying Travel Startup: Oyster.com

Hotels

The Social Media Habits of Luxury Travelers in the Americas and Beyond

It doesn't matter if a luxury hotel is based in New York City, Caracas, or Dubai. A strong social presence is needed to attract new guests and engage loyal customers, all of whom expect mobile updates and content from their preferred brands.

The Social Media Habits of Luxury Travelers in the Americas and Beyond