Articles tagged “revenue strategy”

Selling unbundled services doesn’t automatically translate to bottom-line results. As travel brands navigate the road to recovery, a successful ancillary strategy relies on a balance of human creativity and machine-based learning to deliver the right message about the right product at the right time.

Deep learning and artificial intelligence (AI) are helping airlines connect the dots to achieve total revenue optimization. Ancillary strategies, which produce higher margins by influencing the right differentiated purchases at the right time, are increasingly important to this goal.

Hospitality brands across the spectrum — from economy to midscale to luxury — are looking for ways to sell ancillary services and experiences more efficiently. The right technology solution can enable them to personalize guest offerings and maximize total revenue.

Revenue managers have much to gain from digital transformation, from providing them with new ways of analyzing and converting data into timely decisions, to increasing reliability and flexibility — all while enhancing the on-site guest experience.

IDeaS’ “Revenue Optimization Handbook for New Hotels” outlines how hotels and resorts can maximize revenue opportunities and commercial performance before opening and showcases why developing a structured pricing strategy is an essential part of the pre-opening phase.

Airlines can no longer rely upon consistent seasonal travel patterns and historical data to forecast revenue. Maximizing sales amid today’s ever-changing market landscape requires an elevated standard for technology that can deliver compelling personalized offers to consumers when they need them.

In this recent webinar, FLYR’s head of artificial intelligence and machine learning explained how airlines can gather the right insights, update them continuously, and have them readily available to accurately predict changes and optimize revenue in the rapidly evolving air travel environment.

In this video from Skift Future of Lodging Forum 2022, we hear from Jason Bryant, vice president, Nor1, Oracle Hospitality, and Robert Tanenbaum, managing director, Starwood Capital Group, on how automation and artificial intelligence can help hoteliers optimize their offerings to meet changing guest expectations and drive additional revenue over the next few years.

In this video from Skift Future of Lodging Forum 2022, we hear from Noreen Henry, chief revenue officer, Sojern, about how an always-on digital marketing approach driven by smart data can help capitalize on the latest traveler behavior and trends.

Record lodging tax collections are rolling in for rural destinations in the West, which is good news. But only if those extra funds can also be used beyond marketing to mitigate the mounting negative impacts of overcrowding on the environment, on host communities and the tourism workforce.