There's good and bad in this report. Spending will continue, of course, but it is shifting into new markets and leaving some legacy markets in the lurch.
Is there a more powerful FOMO than an airport boutique you'll never see again with an object of desire that may or not be a bargain because you're not sure of the exchange rate?
Airport sales are not only growing faster than traditional retail outlets, but also providing multiple, multi-channel advertising opportunities well-positioned to reach luxury brands' target customers.
There are vastly fewer retail travel outlets now than two decades ago, but a few creative agents are rethinking how to buy and sell travel in the real world.
For some, shopping at the airport is a pricey hassle. For others, it's a way to enjoy the flying experience a little more. Brands like Hudson are realizing that better meeting the needs of travelers is the way to thrive in the digital age.
Our choice of the luggage and how we pack says a lot about us, and how we travel. Listen in to this fascinating discussion on the evolving nature of modern luggage.