Articles tagged “research reports”

Savvy travel marketers understand that using virtual reality isn't enough. This technology demands new, compelling content that suits the medium.

The opportunities in virtual reality for applications in travel marketing are very real. But targeting audiences and creating effective content for this nascent technology requires bold creativity and a deeper understanding of its limitations, channels, and learning from the mistakes of others.

Consumers, especially millennials, want loyalty points that aren't so difficult to redeem. To address that issue, startup Loyyal is now developing a universal point system based on blockchain technology that allows cross-partner redemption.

The global digital payments ecosystem is undergoing a rapid and monumental shift; smart travel brands need to stay on top of the shifts in how we pay for goods and services.

The world of hotel technology software, or the “tech stack,” has long existed as a fragmented puzzle. What solutions and strategies will help hotel owners stay competitive, and profitable, in the years to come?

While we’re off celebrating the Fourth of July, here are 4 FREE Trends Reports and a brand new Data Deck to get you through the day

These are tricky times for any media property, but smart brands have figured out a way to keep publishing the right content for their readers.

Like all media, travel media is constantly reinventing itself to adapt to new technologies and changing consumer behaviors. We talk to leaders in the field and look at external threats and opportunities as represented by Facebook, mobile, and advertising.

Visit California's video content strategy around food tourism incorporates multiple channels targeting different guest profiles.

Thanks to the growing influence of technology, a dramatic shift is now underway in how hotel owners think about their job responsibilities, and the tools they need to be successful. At the same time, implementing technology to solve existing challenges can sometimes create new challenges.