Articles tagged “research reports”

It shouldn’t be a surprise that connecting with this demographic can be challenging.

Spurred by economic factors and shifting guest expectations, the all-inclusive resort segment is rapidly expanding with more luxury product, local travel experiences, and age-delineated services targeting a wider range of international consumer demographics. Download this report for FREE!

Mining deeper into the demographics identified one year ago, our focus now turns to direct accounts of how “silent” travel occurs, as told to Skift by individuals who identify as being part of this category.

From technology that lets guests unlock their rooms to boarding passes displayed on your wrist, wearables are becoming an important part of the traveler’s journey.

Hotels, airlines and others in the travel and hospitality industry are in a fierce bid for a piece of the $644.9 billion global leisure travel pie know they must reach consumers at every step of the look-to-book process and the journey beyond.

The future of hotel marketing revolves around the creation of content, event and social media ecosystems designed and managed to better engage the next-generation consumer throughout the research phase and travel journey.

From responsive design and targeted sendings, to pushed content and pulling travelers into a fluid cross-channel narrative — e-mail marketers are steering the industry's course toward more reliable conversions, more of the time.

Staying fit and eating well on the road is important to a growing number of travelers, causing airports, hotels and spas to create better options for those seeking to integrate healthy habits into their journeys.

Staying fit and eating well on the road is important to a growing number of travelers, causing airports, hotels and spas to create better options for those seeking to integrate healthy habits into their journeys.

Travel metasearch continued its growth spurt in 2014, and 2015 is shaping up as a year of disruption. And some of this disruption is coming from the travel suppliers themselves.