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Today we are launching the latest report in our Skift Trends Reports service, Health and Wellness in the Travel Industry.

The question for travelers used to be: Business or Pleasure? Today, there’s a third answer: Wellness.

That’s because a growing number of folks that travel are seeking to integrate healthy eating, fitness and mind-body habits into their journeys, be it gluten-free dining options at airports to Vitamin C showers and yoga mat-outfitted hotel rooms. Even spa destinations known for health-focused programming are upping their game with amenities tailored specifically for busy executives and families. What’s more, a new travel segment focused exclusively on immersive Yoga travel developed around them.

In order to compete for the attention and dollars of these healthy-minded travelers, those in the tourism and hospitality industry need to understand the amenities they demand and deliver on them along every step of their journey.

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NOTE: We have moved away from the PDF format for reports; now you can read them in the new, online HTML5 responsive-design format. Check out an example here.

About These Reports

This is the 37th in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.

After you subscribe, you will receive two reports every month — 24 in a year. Reports are available online in a responsive design format, or you can also buy each report a la carte at a higher price.

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Photo Credit: A WestinWorkout room complete with balance ball and treadmill. Westin