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Recently, we came out with a report in our Skift Trends series, Health and Wellness in the Travel Industry. Below is an extract.
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But health goes beyond breaking a sweat, which is why some hotels are focused on creating an overall sense of well-being by focusing on mind-body amenities.
Take the MGM Grand. The hotel’s “Stay Well” rooms feature showers with Vitamin C-infused water, air purification, light therapy to reduce the effects of jet lag and mattresses made without harmful VOCs or toxic chemicals and off-gases. 1 Hotels, an eco-luxury brand, provides guests with in-room meditation videos, while Westin takes its wellness programming beyond fitness with podcasts including “Switching Off From Work” and “Getting Ready For Sleep.”
And it should come as no surprise that in a world where one can download music and movies at the touch of an app, and have any number of goods delivered to their door in 24 hours, that wellness amenities are now being made available the moment a guest walks through the door.
Oberoi Hotels and Resorts keep its spas open 24/7, while Cheval Blank Randheli in the Maldives offers guests a 20-minute Jet Lag Recovery massage upon check-in. Masseuses at Maya Sayang in Bali, soothe weary feet with a welcome foot massage.
For business travelers, especially, who may not yet be loyal to one brand of hotel, and need this type of service before an early-morning meeting, say, this helps create connection and loyalty, says Kyricos.