Articles tagged “research”

There’s a growing focus on the importance of business traveler satisfaction and its impact on employee productivity and retention in today’s corporate travel industry. Download this free report today!

The ubiquity of mobile devices, coupled with an array of digital travel booking services, has changed the game for business travelers and their travel managers.

How can marketers target European travelers? The first step is understanding their behavior patterns and preferences across generations.

Deeming online travel agency fees too high, hotels turn to loyalty programs to push direct bookings.

As with any report that covers Airbnb, whether it's from Airbnb itself or from its eternal nemesis, the AH&LA, we have to take this data with a generous helping of multiple grains of salt.

Disney is a case study for travel and hospitality companies on how to think and look outside of travel, when building globally successful businesses and brands.

The findings are logical considering young employees often have the fewest family responsibilities and most free time to travel, and provide insights for travel companies trying to speak to a demographic that will grow into more expensive travel purchases.

Travel marketers have a bounty of options when it comes to contacting customers on the road, but vacationers are best left alone outside of logistical updates and post-trip follow-ups.

The study shows that there are no easy answers for travel research and transaction sites and apps: With travelers willing to change devices by whim, location or activity, travel websites have to accommodate the devices within reach, and will have to be flexible enough to handle new devices to come.

The differences in transit habits of those with and without electric cars has more to do with what drives people to purchase such a car and less to do with EV completely changing drivers’ commutes.