Articles tagged “research”

Data, facts, and figures from across the industry reflect a challenging landscape for 2026 — with some bright spots.

It's not the hotel brands, airlines, or even the OTAs. It's NerdWallet.

Marriott and United are pitching companies to place ads on their hotel and airline ad networks, citing BCG research that travelers spend impulsively while traveling.

Germany's long history of trade shows just got beat by France, and India's crashing the party with less than 7 million square feet. Tradition and venue size alone won’t cut it, and a new ranking framework shows why.

The M&I 15 reflects a sector remade by consolidation — and stress-tested by the Covid pandemic. As mergers and rebrands compressed the field, capabilities have increasingly converged, leaving differentiation to come from corporate structure, service model, and where each firm chooses to specialize. Scale remains the entry ticket, but the gaps in focus are real enough to make buyers look twice at who they’re partnering with.

UFI’s latest research highlights regional differences in business forecasts, AI adoption, and the desire for refreshed trade show formats.

With attendee retention stalled in the low 30% range, event organizers must replace nearly 70% of their audience each year. Improving retention may be one of the most effective ways to offset rising event costs.

Trade shows have long relied on floor space as their financial backbone, but that foundation is changing faster than most executives admit. A new framework provides a consistent way to quantify that shift.

Forget spectacle, today’s attendees are looking for connection, outcomes, and purpose. Freeman’s latest research exposes a widening gap between what event planners think audiences want, and what they actually desire. 

Agentic AI could upend the travel industry. Travel and hospitality organizations should explore how it can catalyze AI’s transformative potential.