China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market
Meghan Carty, Skift
China’s number one super app, WeChat, has helped its parent company, Tencent, become the most valuable social network company in the world. With this upward momentum, the app shows great potential for travel brands looking to enter the China market, as long as they formulate a thoughtful strategy going in.
3 weeks ago