Articles tagged “research”

Social media has become a major resource for bookings and marketing in the West, but hotels aren’t using the same tools in the market they’re most desperate to reach. Expect a major boost for the hotels that are the quickest to adapt.

These five niche traveler types in Asia and around the world wil increasingly define the future of travel, and its up to the travel industry to figure out how to capture their attention and credit cards.

User-generated reviews are beginning to pay a significantly larger role in travelers’ decision processes, but hotels can still participate in the conversation by replying to positive and negative reviews.

Marriott's survey found that travel attitudes and practices varied based on age and gender, but overall business travelers felt travel boosted their career, even while missing home-cooked meals.

After getting slapped on the wrist by UK regulatory authorities regarding the trustworthiness of its reviews, and being subjected to adverse press reports, TripAdvisor is anxious to portray its tourism status as a solid citizen. Of course 25% of TripAdvisor users stay longer at hotels than other travelers -- it takes time to pack and write all those reviews before heading out to the next destination.