Articles tagged “redesign”

Design's importance to travel has taken on a new urgency because of recent events, says Richard Centolella, the pioneering design thinker. We agree, and welcome all the new functionalities.

About Travel is trying to modernize its site without ruining the search engine optimization advantages that it knows well. In the process, even though it is an ad-supported site, About Travel shouldn't be afraid to empower its experts to let their opinions fly.

In its website redesign, Virgin America is going for simplicity and responsive design regardless whether a traveler is on a smartphone, tablet, or desktop. The idea is to ease the pain of booking by making it visual and easy.

A redesign has to be more than pretty pictures, and TripAdvisor's facelift is geared to emphasize its no-apologies approach to user-generated content.

Some hotels see TripAdvisor as an adversary, and that's especially true of those that felt the wrath of negative reviews. In recent years, TripAdvisor has worked closer with hotels, or perhaps hotels have just come to accept founder Steve Kaufer's underlying message to the industry: "Adapt or die."

The growing trend of turning prisons into boutique hotels exemplifies consumers’ desire for authentic or unique experiences as well as hoteliers’ appetite for differentiating themselves by pushing design boundaries.

The redesigned American Airlines website is trying to be more inspirational and less about driving transactions in overdrive. Time will tell whether this gamble hurts the bottom line.

BWI is a little late to the party, but a wise move nonetheless as extended-stay properties steadily perform better than the rest of the industry.

The new Wyndham Vacation Rentals site offers some modern, e-commerce pizazz. The rebranding to a more widely known brand makes sense, too.