Articles tagged “raffles”

The butler is a strong narrative device to signal touch, but does it work in new markets for Raffles?

Raffles and Fairmont, two of Accor's flagship luxury brands, are undergoing thoughtful changes that go beyond marketing. Under Claudia Kozma Kaplan’s leadership, the focus is on preserving each brand’s legacy while embracing a new chapter of storytelling, service, and growth.

Accor aims to expand its share of luxury hotels by debuting its Orient Express brand this year and fine-tuning its other brands, like Fairmont and Sofitel.

Rajasthan, a premier wedding destination in India, has much to offer including wildlife, museums, temples, and lakes. While the state is seeking to promote its various offerings, it does not want to lose out on the significant revenue from weddings and business meetings.

India is a strong player in Accor's global vision. The record-breaking expansion in 2023 is a step towards its goal of opening 30 properties in the country over the next three to five years.

While Raffles is best-known for its classical hotels, the brand is fast-developing in the modern Middle East.

Accor has built one of the industry’s most complex brand portfolios, with more brands than any major hotel group. It uses lifestyle, soft brands, and regional depth to stay competitive across markets.

Omer Acar runs some of the most old-school luxury hotel brands in the world, in Raffles and Orient Express, but looking ahead, he's thinking about how to move with the times. The answer: Services over goods.

Raffles London at The OWO is set to open in London on Friday 29th September, the first hotel in the UK for Raffles Hotels & Resorts.

In most cases, having not a whole lot more than 25 properties is an optimum number.