Articles tagged “priceline”

Vrbo indeed seems to be stealing a bit of market share from Airbnb in the U.S. in recent months, albeit from a much smaller base. Vrbo's aggressive marketing campaign earlier this year appears to be paying off.

Airlines have been shaking up how they sell and distribute their airfares and ancillaries. Priceline is one of a few brands striving to keep pace through acquisitions or research and development.

For years, industry analysts would muse: When is Booking.com going to launch flights? Well, now that business is showing strength, albeit from a small base. Seen as strategic, that airline ticket business comes at a price — lower profit margins.

Trivago is changing its brand marketing approach to abolish the Mr. and Ms. Trivago cult of personality. Instead Trivago is trying to establish deep emotional connections with viewers. TV will still be important despite the digital surge in consumer preferences, and in Trivago's calculations, YouTube is not a particularly effective option.

The methods for booking a suitable corporate retreat these days still feel very experimental, with so many nuances to consider. But the rewards will be there for the platforms that get it right.

Airbnb is going with huge brand marketing campaigns in 2021 to take hosting mainstream. But when travel recovers and rivals turn on their performance marketing on Google, will Airbnb de-prioritizing search engine marketing come back to haunt it?

Airlines all over the world to varying degrees are pursuing direct-booking strategies. Is JetBlue's decision to remove its flights from CheapOair and OneTravel an isolated dispute or are Expedia and Priceline next on JetBlue's target list?

Intent Media was in expansion mode early this year and had a good thing going, but Covid-19 and the resulting online travel advertising crash wrote the company's obituary.

Booking Holdings CEO Glenn Fogel said the pandemic had no redeeming value. But his company will coincidentally be well-placed for the recovery thanks to the new consumer awareness of alternative lodging.

When it comes to brainstorming, there's no substitute for a Skift reporter ambling over to a Skift Research analyst's desk, and shooting the breeze about Oyo's model, or looking over a shoulder to view on screen how Expedia's marketing spend is trending. That dynamic is really tough to replicate on Zoom.