Skift Take

Vrbo indeed seems to be stealing a bit of market share from Airbnb in the U.S. in recent months, albeit from a much smaller base. Vrbo's aggressive marketing campaign earlier this year appears to be paying off.

Series: Dennis' Online Travel Briefing

Dennis' Online Travel Briefing

Editor’s Note: Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.

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Online Travel This Week There's something happening here — In the arms race for stockpiling listings and presumably new hosts in a hot short-term rental market in parts of the world, the much smaller Vrbo is adding vacation rental listings in 2021 much faster than market leade