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Articles tagged “priceline”

Online Travel

Priceline Partnering with Google on New AI Tools

Considering Booking Holdings' close relationship with Google historically, it's no surprise that Priceline went with Google Cloud for its generative AI integrations. Now, who's next?

Priceline Partnering with Google on New AI Tools

Hotels

Kayak Bows Out of Opening Lifestyle Hotels Under Its Own Brand

Nothing ventured, nothing gained. Kayak won't be opening any new hotels near you, but still hopes to make a go of building a hotel tech business. That, too, could be a big challenge.

Kayak Bows Out of Opening Lifestyle Hotels Under Its Own Brand

Travel Booking

Booking Holdings’ 6 Brands, Explained

Booking Holdings’ empire is one of the most valuable in the travel industry. We break down the six major brands that bring home the money.

Booking Holdings’ 6 Brands, Explained

Online Travel

Booking Holdings Trends in 6 Charts

Booking Holdings was in hiring mode in 2022, particularly in Asia Pacific. That should be nice timing given the China reopening.

Booking Holdings Trends in 6 Charts

Media and PR

Travel’s Super Bowl Ads Forfeit Storytelling for Star Power

Given the dearth of creative firepower on Sunday during the Super Bowl, it would not have been hard for travel companies to stand out in the crowded field of all the meh 30-second spots. That unfortunately didn't happen, with travel brands opting for the same formula of celebrity status quo that did little to inspire.

Travel’s Super Bowl Ads Forfeit Storytelling for Star Power

Media and PR

Priceline Launches New Campaign With Kaley Cuoco for Super Bowl

The Super Bowl, with its massive reach, represents a prime opportunity for companies like Priceline to remind consumers that opportunities for affordable travel definitely haven't fallen by the wayside.

Priceline Launches New Campaign With Kaley Cuoco for Super Bowl

News Blog

Booking.com Returns to the Super Bowl With Ad Featuring Melissa McCarthy

It's tough for a National Football League team to make a return trip in two consecutive years to the Super Bowl, but online travel company Booking.com will be doing just that with a fourth quarter advertisement during the telecast. Here's the advertisement: https://youtu.be/GizRGO3PVD8 Booking.com Chief Marketing Officer Arjan Dijk announced on LinkedIn that the Amersterdam-based…

Online Travel

Booking.com Alums and Other Online Travel Vets Team Up to Disrupt Cruise Bookings

Turning a large proportion of cruise bookings from offline travel agents into online instant bookings would be a big ask. Many of Cruisebound's backers don't need the money, but they will have to prove themselves again nonetheless.

Booking.com Alums and Other Online Travel Vets Team Up to Disrupt Cruise Bookings

Mergers and Acquisitions

Booking CEO Fogel on Why Making No Deal Is Better Than the Wrong Acquisition

Mergers and acquisitions are sexy for shareholders, analysts and the press. Booking CEO Fogel knows, though, that sometimes the best decision is not overpaying and walking away from that shiny object.

Booking CEO Fogel on Why Making No Deal Is Better Than the Wrong Acquisition

Online Travel

Airbnb Emerges as Top-Spending Travel Brand on U.S. TV in 2022

Airbnb was the top travel brand spender on U.S. TV, but Expedia Group brands collectively committed more dinero. Booking.com got way more active than last year.

Airbnb Emerges as Top-Spending Travel Brand on U.S. TV in 2022