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SkiftX
Airlines and designers have the materials they need to make better seats and the competition that will drive them to do so.
Marisa Garcia, Skift | 8 years ago
Airlines
By avoiding abrupt changes, and ensuring a consistent design, at all customer touch-points, Cathay Pacific demonstrates the inherent value and long-life of a carefully curated brand. It is that consistency that makes Cathay's at-home-on-the-road passenger experience authentic.
Fees aren't all bad, but all fees can be made to seem bad by poor positioning, communication, and presentation.
Jason Clampet, Skift | 9 years ago
It's a beautiful seat that will be popular with passengers. It's also both classy and smart of Hawaiian to give new suppliers a chance to earn their business, at a time when larger industry suppliers are overwhelmed by orders.
Marisa Garcia, Skift | 9 years ago
Coming up with fresh ideas in aviation takes guts. Sometimes your guts are cut out, and handed back to you on a nicely compartmentalized in-flight meal tray. But there's no stopping some people.
Not many airlines have the luxury of designing an entire airport around their brand, but there is a lot airlines can do to design a seamless ground experience for their passengers nonetheless.
United’s tracks moving forward could run along the lines of the Amtrak model; not aspiring to compete with global airlines on design, passenger comfort, and perks. If the kinks are taken out of the system, staff unity is achieved, fares are competitive, and United becomes more efficient, U.S. passengers might not mind.
We’ve written a lot about airline concepts (seen more concepts than we’ve written about) and have a good feeling about the Life Style cabin. Airlines may not install the whole cabin as illustrated, but some of these concepts have what it takes to make from a blank-canvas model to living-color in the skies.
Safety regulations and the limited space available on aircraft make it challenging for airlines to improve at the same rate as airports in accommodating passengers with disabilities. But if some airlines have done it, so can others.
That passengers are willing to pay for some conveniences that would otherwise be free--such as flight updates, in-seat power, and better baggage tracking--tells you everything you need to know about the state of affairs in today's air passenger experience. There are projects underway to solve these issues, and no one has talked about charging for them. We hope this doesn't give anyone funny ideas.
