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Airlines
Premium Economy is coming to Delta and elite upgrades are about to get interesting.
Grant Martin, Skift | 8 years ago
Gustafson believes Danes and Swedes will need to catch up with their automation-loving Norwegian counterparts, but, in our experience, all of Europe is reaping the benefits of a strong focus on digital.
Marisa Garcia, Skift | 8 years ago
Ground Transport
It’s difficult to argue with Tyler when he says the cabin product has improved dramatically. Vintage romance aside, “Golden age” flyers would have given a wing to fly in any of today’s Premium Economy cabins. Of course, for what they paid to fly — in relative dollars — they could well afford a trip on Etihad’s The Residence.
BYO doesn’t have to be a bad thing and the best airlines will convince passengers its even better than old-school frills.
Interesting the results you get to to these types of awards when you measure them by how satisfied passengers are with their experience. Maybe Heathrow has earned that third runway now?
Whether you look at these 2016 predictions from the perspective of a consumer or the perspective of an airline, they are beneficial aims. They are also tall orders. We don’t think airlines can accomplish all of these goals in 2016, but they should make progress. Or they had better get busy starting.
SkiftX
The joy of a journey partially comes through the anticipation of what will happen and travel brands have a real opportunity to connect deeper with customers by tapping into this.
Jason Clampet, Skift | 8 years ago
Looking back on a year’s worth of news in aviation paints a picture of an industry that is eager to innovate for the future. Now that airlines are more profitable, they can afford to be more ambitious with their passenger experience improvement programs. Let’s hope the industry continues rising, and moving closer to a better future of flight in 2016 and beyond.
The extra room in cargo could be used to fit more passenger luggage (airlines make a nice profit from that) but most already travel with enough baggage. New ways to structure the cabin, using lost space in the hold to improve the passenger experience, would be most welcome.
The point IATA makes is that airlines do benefit from and are interested in having happy customers. Schaaf says that proof of the pudding is in the airlines which pay good money to buy this report from the Association.
