Articles tagged “passenger experience”

Where once in-flight Wi-Fi was an insane perk that was hard to imagine (way back in 2008), it's now become so expected that both airlines and providers are in a race to provide the fastest -- if not the cheapest -- connection.

Elite travelers and big spenders will continue to relish their loyalty awards, but airlines may win even more loyal flyers when carriers sell them subscriptions for preferred seats and other perks.

It is rare that CEOs of airlines talk about their digital efforts in so much granular detail at investor conferences, so it is informative to hear Anderson's words around mobile and in-flight wi-fi.

Oneworld makes a strong showing, and as American Airlines continues to grow, it would appear to offer the strongest product of any of the three alliances. The wild card, though, comes from the non-traditional alliances being built from the Gulf states.

Spirit Airlines' all-encompassing inflight advertising program is totally in keeping with the airline's culture. Whether it is charging passengers myriad fees or offering advertisers the chance to place their logos on everything from flight attendants' aprons to window panels, no revenue opportunity is ignored.

Lufthansa's large-scale rollout of Premium Economy at a price point that's not prohibitively expensive bodes well for flyers who can afford more than coach but not quite business class.

How can marketers capitalize on new innovations in technology and shifts in traveler behavior to build more genuine customer loyalty and larger profits in the future?

Video is the closest thing to an immersive experience that marketers can deliver. Discover which travel brands have been most successful producing and distributing video and why their content resonates with viewers and customers.

Despite the popularity of Sports Illustrated's swimsuit issue among a certain set of readers, it's difficult to imagine how a handful of women in bikinis will be able to upset Betty White's position as queen of in-flight safety videos.