The joy of a journey partially comes through the anticipation of what will happen and travel brands have a real opportunity to connect deeper with customers by tapping into this.
Looking back on a year’s worth of news in aviation paints a picture of an industry that is eager to innovate for the future. Now that airlines are more profitable, they can afford to be more ambitious with their passenger experience improvement programs. Let’s hope the industry continues rising, and moving closer to a better future of flight in 2016 and beyond.
The extra room in cargo could be used to fit more passenger luggage (airlines make a nice profit from that) but most already travel with enough baggage. New ways to structure the cabin, using lost space in the hold to improve the passenger experience, would be most welcome.
As travelers hear about terror attacks and threats that likely influence how they feel about handling their own safety and personal information, airlines gave travelers plenty of reasons to doubt their proper use of biometrics long before a worldwide travel alert was issued.
The point IATA makes is that airlines do benefit from and are interested in having happy customers. Schaaf says that proof of the pudding is in the airlines which pay good money to buy this report from the Association.
JFK's terminal 5 shouldn't be an exception to other terminals across the U.S. and JetBlue's able to do a lot of surprise and delight with its own space as it continues bridging the gap between the pre- and in-flight experience.