Articles tagged “passenger experience”

To hear Etihad CEO James Hogan tell it, he's got a "business to run, whether it's economic, whether it's political, whether it's pandemic or whether it's war. You've got to tackle those issues and keep focus." On that "local" Open Skies issue in the U.S.? Hogan will deal with it, whatever comes. No big deal.

Studies show that passengers’ sense of pleasure onboard is driven by a combination of cabin architecture, lighting, and the various cabin services available. People who feel better as a result of improvements in holistic cabin design will feel better even when other cabin elements, such as seat type and seat lay-out, are identical to those on aircraft which might otherwise rate lower.

It's a good way to make holiday travel a little more bearable, and a great way to fund in-flight Wi-Fi.

This isn’t about the industry’s largest seat-back screens or more content than you can consume on 100 trips around the world. It’s about personalization. Giving passengers what they value most is the new brand loyalty builder. The key for airlines, which serve global markets, is to understand that what passengers value most differs by region, by demographic, and from individual to individual. Airlines either get that, or passengers will deplane and never come back again.

Airlines and designers have the materials they need to make better seats and the competition that will drive them to do so.

Passengers everywhere are hard to please, but because Asian passengers are willing to reward airlines by paying for passenger experience upgrades then they're more likely to get what they want.

Wi-Fi suppliers are, quite literally, in a space race to win the Wi-Fi market. New satellites in orbit and due to launch will allocate greater bandwidth, and deliver higher speeds, to meet the needs of airlines and their customers alike. While there is still a way to go before in-flight Wi-Fi is ubiquitous, we’re getting closer every day.

By avoiding abrupt changes, and ensuring a consistent design, at all customer touch-points, Cathay Pacific demonstrates the inherent value and long-life of a carefully curated brand. It is that consistency that makes Cathay's at-home-on-the-road passenger experience authentic.

We're still skeptical that large file downloads, Netflix-watching and seeing Grandma's face at 35,000 feet is a near-term reality, but speeds will undoubtedly get gradually faster as more satellites are launched for passengers' delight.

Singapore Airlines has built a reputation on offering a comfortable long-haul flying experience and adding high-speed connections to the mix fits in with today's trends for the onboard services passengers value most.