JetBlue’s Amazon Theater and the Benefits of Having Your Own Terminal
Photo Credit: Amazon's pop-up movie theater in JetBlue's Terminal 5 at New York's JFK Airport. JetBlue
Skift Take
JFK's terminal 5 shouldn't be an exception to other terminals across the U.S. and JetBlue's able to do a lot of surprise and delight with its own space as it continues bridging the gap between the pre- and in-flight experience.
When travelers arrive at JetBlue's terminal at New York's JFK Airport, the carrier greets them with promises of free Wi-Fi, surrounds them with New York State scenery, offers them a chance to roam its roof deck, and perhaps even gives them a concert including mega-celebrities like Taylor Swift.
Terminal 5, with JetBlue as the primary tenant, is a model for what carriers can do when they're in control on the ground and how they can engage their brand with travelers before boarding time begins.
Through a pop-up movie theater smack dab in the center of Terminal 5, JetBlue's new partnership with Amazon touches travelers before their eyes become glued to seat-backs. The box theater, which opened last week and will stay until January 3, includes a large screen and children's area that airline officials estimate can
