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Articles tagged “otas”

Online Travel

Trivago and Tripadvisor Metasearch Lag Online Travel Agency Pandemic Recovery

Some metasearch sites have lost a bit of marketing appeal for advertisers. More brand marketing and Google are likely among the factors behind the trend.

Trivago and Tripadvisor Metasearch Lag Online Travel Agency Pandemic Recovery

Online Travel

The Era of Radical Innovation in Travel Booking Has Arrived

For years, we at Skift have talked about messaging & voice search being two potential new interfaces that help change travel booking, but not much has happened. Conversational AI is very likely going to change that.

The Era of Radical Innovation in Travel Booking Has Arrived

Business Travel

Booking.com Partner Serko Gets Lift From Business Travel Recovery

Serko is reaping the rewards from a deal signed with the online agency just weeks before the pandemic hit, and now with “unmanaged travel” returning, the outlook has improved considerably.

Booking.com Partner Serko Gets Lift From Business Travel Recovery

News Blog

India’s EaseMyTrip Advances Fintech Model by Paying Interest on Vacation Deposits

Evolving the ever-popular Buy Now Pay Later model, one travel company is now offering up to 20 percent interest to customers willing to bank their deposit with it. India's EaseMyTrip is calling the concept “Save Now Buy Later” and the investment solution offers a bank-like interest rate on the customer's cash. It claims its new…

News Blog

Edreams Odigeo Gets Fined in Spain for Allegedly Misleading Consumers on Subscriptions

A regional consumer affairs agency in Spain fined eDreams Odigeo $23,300 (24,000 euros) for allegedly duping some consumers into buying the company's much-publicized Prime subscription service. In 2017, eDreams Odiego moved into new offices in Barcelona designed by Vimworks. Source: Vimworks. The General Directorate of Consumer Affairs of the Balearic Islands, which include Mallorca and…

Online Travel

Calling Booking.com a Gatekeeper Wouldn’t Have the Impact European Regulators Expect

The European Commission found that banning certain rate parity provisions impacted competition minimally. Therefore, perhaps designating Booking.com a "gatekeeper," were it to happen, wouldn't be the end of online travel as we know it.

Calling Booking.com a Gatekeeper Wouldn’t Have the Impact European Regulators Expect

News Blog

Google Will No Longer Be a Place to Book Travel as Fewer Travelers Were Using It

Google announced it will shut Book on Google for flights for users outside the U.S. at the end of September, and told Skift it will likewise end the feature in the U.S. sometime after March 31. It turns out, a declining number of users were booking their flights on Google, which acknowledged that travelers would…

Online Travel

Airbnb Boosts Marketing Advantage Over Rivals in 2nd Quarter

Booking Holdings and Expedia are changing their marketing strategies, a healthy development. Meanwhile, Airbnb widened its marketing edge.

Airbnb Boosts Marketing Advantage Over Rivals in 2nd Quarter

Online Travel

MakeMyTrip CEO on the Journey to Develop a Superapp for India

Undeterred by competition from global online travel companies, MakeMyTrip envisions to be the first port of call for Indian travelers. A travel superapp is definitely a step in the right direction towards this goal.

MakeMyTrip CEO on the Journey to Develop a Superapp for India

Online Travel

Swiss Authorities Detain Lastminute.com CEO in Covid Aid Abuse Probe

Swiss Authorities Detain Lastminute.com CEO in Covid Aid Abuse Probe