Articles tagged “otas”

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Skift Online Travel Summit Preview: Evolving the OTA Advertising Playbook for a New Era

Skift Online Travel Summit Preview: Evolving the OTA Advertising Playbook for a New Era

Criteo + Skift

Online travel agencies, like many other sectors of the travel industry, have been hard hit by the effects of Covid-19. In this preview for our upcoming Skift Online Travel Summit on July 23rd, we speak with Criteo’s Lisardo Ruiz about the surprising role that smart advertising strategies will play in helping put OTAs on the path to recovery.

5 days ago

Small UK Online Travel Agency Pitchup Feels Dissed by Google on Advertising Relief

Small UK Online Travel Agency Pitchup Feels Dissed by Google on Advertising Relief

Dennis Schaal, Skift

Google will make it through the coronavirus firestorm and will be in a relatively strong position on the other side. We don't know what kinds of deals the search giant is making with its largest travel advertisers behind closed doors, but for the majority of advertisers Google's largesse is pathetic.

2 months ago

Google Travel Search Is Unrecognizable as Advertising Dries Up

Google Travel Search Is Unrecognizable as Advertising Dries Up

Dennis Schaal, Skift

It took novel coronavirus to see free organic links from Expedia, Tripadvisor, and Booking.com rise in prominence in Google Search. This isn't necessarily a game changer for the online travel agencies at a time when travel demand is in the tank. It's more like a temporary reprieve from the Google World Order.

4 months ago

Google Flights Ends Booking Charges for Airlines That Paid

Google Flights Ends Booking Charges for Airlines That Paid

Dennis Schaal, Skift

With potential pressure from U.S. regulatory authorities and perhaps displeasure from airlines, Google is making the biggest change to the way it monetizes flight search since it launched Google Flights in 2011. Perhaps free search engine optimization for flights isn't dead after all.

6 months ago

How Much Did Big Travel Companies Spend on TV Ads in 2019?

How Much Did Big Travel Companies Spend on TV Ads in 2019?

Dennis Schaal, Skift

Airlines, hotels, and booking sites have divergent reasons for leaning into or out of TV advertising. Attracting more direct bookers is always a goal, but sometimes competitive reasons, or the emergence of new platforms, skew the TV budgets.

6 months ago

The Most Important Story in Online Travel in 2019

The Most Important Story in Online Travel in 2019

Dennis Schaal, Skift

Airbnb overtook Expedia in room nights booked in the first quarter of 2019, but questions loom for 2020. Will Airbnb lose its focus as it vows to go public and become a broader online travel agency? Will Expedia, which seems lost in terms of creating a revised strategy, find its way? So many headlines to come.

6 months ago

Who Will Be Expedia’s New CEO?

Who Will Be Expedia’s New CEO?

Dennis Schaal, Skift

Facing intense competition and a company in disarray, the Expedia Group board and senior executive Barry Diller have no time to dillydally. No one can forecast what the online travel market will look like in the next five years, but Diller et al need to find a couple of top executives who can quickly figure out Expedia's path forward.

7 months ago

The Rise and Fall of Mark Okerstrom as Expedia CEO

The Rise and Fall of Mark Okerstrom as Expedia CEO

Sean O'Neill, Skift

Mark Okerstrom’s time as CEO of Expedia Group ended abruptly Wednesday after merely two years. Here’s a recap of Okerstrom’s tenure and why controlling investor Barry Diller felt Okerstrom failed to keep an eye on the ball.

7 months ago

MakeMyTrip and Oyo Downplay India Regulatory Probe

MakeMyTrip and Oyo Downplay India Regulatory Probe

Dennis Schaal, Skift

MakeMyTrip definitely faces some near-term challenges, but it doesn't consider a recently announced regulatory probe in India to be one of them.

8 months ago

Ctrip’s Bigger Hand in MakeMyTrip May Speed It Toward Break-Even

Ctrip’s Bigger Hand in MakeMyTrip May Speed It Toward Break-Even

Raini Hamdi, Skift

India’s largest online travel agency may beat analysts’ expectations and break even sooner rather than later. Ctrip, which now owns nearly half of the company, could be a factor. Another is boosting hotel content, which offers higher margins than air.

9 months ago

New Resort Fee Legislation Would Disrupt How Hotels Are Sold Online

New Resort Fee Legislation Would Disrupt How Hotels Are Sold Online

Dennis Schaal, Skift

This is going to be a slugfest. Some hotels view resort fees as key to business and argue that they are already transparent in how they advertise them. Consumers, states, and now federal legislators are putting great pressure on that notion. Something's gotta give — and the status quo is not a likely winner.

9 months ago

Marriott and Expedia Exclusive Agreement Will Retake Control of Wholesale Rates

Marriott and Expedia Exclusive Agreement Will Retake Control of Wholesale Rates

Dennis Schaal, Skift

In an I-just-saw-an-elephant-fly moment, Marriott International will be directing businesses to Expedia Group to access certain Marriott wholesale rates. Bedbanks, tour operators, and smaller online travel agencies that play games with room rates are put on notice.

10 months ago