Articles tagged “ota”

Free Read

SkiftX

Skift Summit Video: Navigating What’s Next for OTA Marketing

In this Skift Online Travel and Distribution Summit video we hear from Ashley Robinson, SVP of customer success at Rokt, about how online travel agencies (OTAs) can develop successful marketing strategies and set themselves up for success as travel starts to recover.

Skift Summit Video: Navigating What’s Next for OTA Marketing

Announcements

Get Ready for the Skift Future of Online Travel and Distribution Summit on February 17

Join us as we kick off 2021 with our first sector-specific summit this February, exploring the fast-paced world of online travel and distribution. Hear from Skift editors and analysts as they dissect pendulum swings and hear what leaders have in store for this year.

Get Ready for the Skift Future of Online Travel and Distribution Summit on February 17

Online Travel

Airasia.com Is Chasing More Airline Partners for Its Booking Platform

Airasia.com's Chan laid out much of this at Skift Forum Asia in October. The platform has far to go to compete with other booking sites, but it's made it further than any other airline.

Airasia.com Is Chasing More Airline Partners for Its Booking Platform

Coronavirus

Understanding Today’s Hotel Distribution Landscape: New Skift Research

The hotel distribution landscape is complex, with hotel rooms being sold and promoted in many different channels. Covid-19 has certainly impacted how and where hotel rooms are being distributed, but it is unlikely this disruption will be sustained long-term. That’s not to say that disruption isn’t coming, though.

Understanding Today’s Hotel Distribution Landscape: New Skift Research

Airlines

United Airlines Argues It Can Block Expedia From Future Fares as Standoff Persists

Can these two giant global travel companies work out their differences? Surely consumers would prefer to keep searching for United fares on Expedia.

United Airlines Argues It Can Block Expedia From Future Fares as Standoff Persists

SkiftX

eDreams Odigeo Gives Up on Its Sales Process

It sounds like the potential buyers didn't accept the company's new strategy — or the buyers weren't willing to pay enough. Regardless, while it's certainly a risk, eDreams Odigeo is doing the right thing in diversifying its business and improving price transparency.

eDreams Odigeo Gives Up on Its Sales Process
Free Read

Online Travel

How Hotels Can Help Drive Direct Bookings in 2018

For hotels looking to drive direct bookings, simply offering more competitive pricing or better loyalty programs is no longer enough to compete with online travel agencies.

How Hotels Can Help Drive Direct Bookings in 2018

Online Travel

New Skift Research Report: A Deep Dive Into Priceline’s Competitive Position in Travel 2017

Priceline’s growth over the past decade is nothing short of remarkable. In this report, we answer, a simple, but important question — Where do we go from here?

New Skift Research Report: A Deep Dive Into Priceline’s Competitive Position in Travel 2017

Hotels

How Do Hotels and Online Travel Agencies Really Define a Direct Booking?

There ain't no such thing as a free booking.

How Do Hotels and Online Travel Agencies Really Define a Direct Booking?

Online Travel

San Diego Can’t Tax Fees That Booking Sites Charge Travelers, Court Rules

We'll have to see how this hodgepodge ruling gets sorted out. Cities in California wouldn't be able to tax online travel agencies' booking fees -- unless hotels require the online travel agencies via rate parity rules to levy the fees to have a consistent retail rate. On the other hand, the ruling seems to let booking sites off the hook, to some extent, and decrees that authorities must collect the tax from the hotels.

San Diego Can’t Tax Fees That Booking Sites Charge Travelers, Court Rules