‘Multiple Indias’: Yatra and MakeMyTrip CEOs Push Travel Industry To Embrace India’s Diversity
Photo Credit: Rajesh Magow, MakeMyTrip Co-founder & Group CEO (L) and Dhruv Shringi, Yatra Online Co-founder & CEO (R), speaking on March 20, 2024, at Skift India Summit. Skift
Skift Take
The leaders of MakeMyTrip and Yatra Online advocate for a keep-your-head-down approach: understanding India's latest travelers, focusing on customer retention, and embracing the digital landscape without being bogged down by competitors.
CEOs at MakeMyTrip and Yatra Online agree: India holds more than just a country.
“There are multiple different Indias. There isn't any one India,” said Dhruv Shringi, CEO and co-founder of Yatra Online. “So you have to figure out which India you're addressing.”
At the Skift India Summit 2024, Shringi and Rajesh Magow, group CEO and co-founder of MakeMyTrip, emphasized how travel businesses should account for India's diversity of travelers and destinations. The pair dove into the importance of millennials, online penetration, sustainable business strategies, and tailored market approaches — all while considering the country's growing middle class.
Here are some highlights from their conversation with Skift Founding/Executive Editor Dennis Schaal, shortened for clarity.
https://youtu.be/obpEFsIM8J8 While there is plenty of potential in the domestic market, outbound travel opportunities are becoming boundless for Indian travele
