The Most Dangerous Divide in Hospitality: When Brand Consultants Collide With Reality
Lofty brand strategies are frequently veering too far away from reality. It's time to rein it in.
On Experience
Colin Nagy, a marketing strategist, writes this opinion column for Skift on hospitality and business travel. On Experience dissects customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. He also covers the convergence of conservation and hospitality.
Oman’s Contrarian Approach to Culture
While neighbors chase viral moments, Oman built something that will outlast the hype era. Sometimes the smartest cultural investment is the deepest one.
Biggest Innovators in Travel and Hospitality: Summer 2025
The bar is higher than ever. Analog feelings, sensory experiences, and things that have stood the test of hundreds of years have become all the more appealing.
I’ll Miss My Passport Stamps
Part document, part conversation starter, stamps are a physical reminder of where you’ve been. Their demise may be progress for some, but it's a loss nonetheless.
Luxury’s Ugly Truth – and the Brands Doing it Right
We are living through the slow unraveling of luxury's illusion. As demand has soared and price points have ballooned, too many brands have chosen to hollow out their offerings rather than elevate them. There has to be a better way.
Beyond Machu Picchu: How a Boutique Operator is Betting on ‘Geographic Opulence’ in Peru
Andean is innovating in South America, breaking away from the traditional luxury circuit and bucket list destinations, while feeling hand crafted and soulful.
Royal Mansour’s Mission: Delivering Ultra-Luxury, Access to the ‘Soul of Morocco’
As Royal Mansour grows from an iconic property into a brand, it is charting a course of precision, diplomacy, and deep cultural grounding under the watchful eye of Jean-Claude Messant.
Capella’s Break-Out Year: Four Openings, Two Brands, Cracking Luxury’s Toughest Challenge
The Singapore-based hotel group expands its portfolio while expanding a second brand, demonstrating that growth and craft excellence aren't mutually exclusive.
Emirates Just Made First Class More Exclusive – It’s a Smart Brand Strategy
Bloggers may be up in arms, but Emirates understands that scarcity creates desire and exclusivity protects brand equity.
Fashion’s New Obsession: Partnerships With Hospitality Brands
Glossy magazines and digital marketing can’t always deliver the connections that luxury brands want to foster with their top customers. Physical hospitality experiences are where we’re seeing the most creativity.