Online travel agencies report spikes in bookings for activities in Norway, Denmark, and Sweden. Some places see a near doubling over last year. Are travelers seeking cooler climes as extreme heat increasingly plagues southern Europe?
Although aviation executives have been bullish in recent weeks about the industry continuing to make significant progress in its recovery, Flyr's bankruptcy is a clear sign many airlines' financial challenges are far from over.
Billionaire Petter Stordalen's new hotel in Oslo, Sommerro, and his soon-to-open sister property, Villa Inkognito, are noteworthy. They take the experiential travel trend in new directions.
As demand has increased, the Arctic has expanded its visitor infrastructure. It just needs to ensure that it has the personnel to preserve the experiential part of it.
Maybe it was a bit too much to expect some big strategic initiatives from such a new CEO, or maybe the airline is keeping them under wraps for now. But an airline with Norwegian's historic problems cannot tweak its way to viability.