Northern lights, polar bears, and extreme cold: It will likely work for a unique kind of traveler.
From overarching trends to the ever-increasing impact of mobile and online technology — and offering a deep look at what’s happening in every critical travel vertical — this is the state of the travel industry in Europe in 2015.
Some serious talent at work here.
Yet another reason to envy the Norwegians.
Unless Norway starts forcing locals to dress up like Disney extras, this is a good thing.
Norway's marketing tie-in with Disney was key to raising awareness of the destination as the inspiration for the blockbuster hit. Countries are the world are now likely badgering Disney to base their new film on their cities.
It's not all about friends, but for destinations it is about communicating to as many of your target audiences as you can in a language they can understand.
Keeping the unspoiled wilderness unspoiled is hard to do without some rules to keep out the pollution.
Snow for sun is an easy trade-off and high demand for the new connection is driving Norwegian's North American expansion with more low-cost routes expected in 2015.