Articles tagged “national parks”

Worth every penny.

Visitor centers can rebrand themselves as places where travelers can get help both online and in-person. Offering Wi-Fi is a big incentive that gets them closer to the real monetizer: the gift shop.

Travel interest in national parks is on the rise, suggesting Facebook's check-in data is an indicator of current trends and the places that people are proudest to travel to.

National parks' popularity is strong among both domestic and international travelers. Profiles from public figures like Romney only further that trend.

Investing in a photo and video strategy with user generated contests and periodic programming has allowed this government agency to compete with big brands and destinations in the travel world.

Although Facebook check-ins don't give an accurate view of who or how many people visit parks each year, they do give travel providers and brands insights into which of those visitors are available for engagement and mobile deals on their phone.

The parks are smart for aligning their marketing with the health-minded resolutions of Americans, although the long-term effectiveness of the messaging is unknown.

The national park service would be wise to embrace social media's sharing capabilities to the greatest extent it can. Repeat visitors are its best ambassadors, and amplifying their voices via social and mobile is a cheap and easy way to spread the word.

The National Park Service took reigns of the Grand Canyon before the state's money was exhausted, but legislators are now fighting for the full amount and could be waiting for a long time.

What struck us is that most of these would not look out of place now, if they were filtered through the lens of Instagram, figuratively and literally.