Articles tagged “national parks”

There is no way this branding battle will not have an adverse affect on Delaware North's relationship with its existing clients.

The Grand Canyon Skywalk illustrates how innovative placemaking can drive economic returns for local communities.

We're slightly disappointed that Grey didn't run with the opportunity to make national parks as sexy as we know they have the potential to be and hesitant of the campaign's high expectations.

Worth every penny.

Visitor centers can rebrand themselves as places where travelers can get help both online and in-person. Offering Wi-Fi is a big incentive that gets them closer to the real monetizer: the gift shop.

Travel interest in national parks is on the rise, suggesting Facebook's check-in data is an indicator of current trends and the places that people are proudest to travel to.

National parks' popularity is strong among both domestic and international travelers. Profiles from public figures like Romney only further that trend.

Investing in a photo and video strategy with user generated contests and periodic programming has allowed this government agency to compete with big brands and destinations in the travel world.

Although Facebook check-ins don't give an accurate view of who or how many people visit parks each year, they do give travel providers and brands insights into which of those visitors are available for engagement and mobile deals on their phone.

The parks are smart for aligning their marketing with the health-minded resolutions of Americans, although the long-term effectiveness of the messaging is unknown.