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Articles tagged “national geographic”

Media and PR

The Tour Businesses Built Out of Legacy Media Brands

Tours and activities are a profitable way for media publications to capitalize on their brand and find new revenue sources among their already existent customer base.

The Tour Businesses Built Out of Legacy Media Brands

Media and PR

Updated: 21 Travel Media Brands That Lead on Social Media

Talking to users should be easy for travel media brands, but a few have managed to dominate the conversation (like LP and Travel Channel) while others surprise despite their size (like Fathom).

Updated: 21 Travel Media Brands That Lead on Social Media

Media and PR

Pinterest Will Launch a Travel Channel to Push Users from Inspiration to Booking

Pinterest is the Pinterest of travel, and it is going to leverage that to move into the sector formally. It may just become the first such company to complete the digital cycle from inspiration to booking.

Pinterest Will Launch a Travel Channel to Push Users from Inspiration to Booking

Media and PR

National Geographic Forms Travel Group and Keeps Print Central to Strategy

As far as its print strategy, National Geographic is such an iconic brand that it may be a special case. Yes, print definitely has a role, especially for guidebooks when roaming charges would otherwise come into play, but experiential writing, if not photography, can be savored just as nicely on tablets.

National Geographic Forms Travel Group and Keeps Print Central to Strategy

Media and PR

The Life of a Photographer at National Geographic Before Digital

This is a story about travel, photography, life, and the transition from Kodak and negatives to the digital age.

The Life of a Photographer at National Geographic Before Digital

Hotels

InterContinental Wonders Aloud: Is Local Culture at Risk in a Globalized World?

IHG is in both a precarious and somewhat perfect position to pose such a question: It's a multinational company that's profited handsomely from globalization, but its continued success relies on it serving as a gateway to unique local cultures untouched by massive enterprises.

InterContinental Wonders Aloud: Is Local Culture at Risk in a Globalized World?

Online Travel

National Geographic strikes Sandy Island from all maps since it doesn’t exist

The curious case of the nonexistent island suggests there might be other surprises in store as Google Street View and its competitors continue their quest to capture images of every inch of the globe.

National Geographic strikes Sandy Island from all maps since it doesn’t exist

Online Travel

Outdoors mapping app AllTrails hits one million downloads with National Geographic’s help

The best way to break out of the crowded app market is through a widely recognized partnership, making the NatGeo affiliation a home run and fast- track ticket to popular retail outlets.

Outdoors mapping app AllTrails hits one million downloads with National Geographic’s help

Media and PR

National Geographic expands its Traveller magazine franchise to India

NGT doesn't get the media love that rivals Conde Nast Traveler and Travel + Leisure command, but it has more subscribers and speaks to a much wider (read: not as rich) audience.