Articles tagged “millennials”

The younger mobile-first millennial generation and those younger than them may never know what it meant to hail or call a taxi or car service.

How all-inclusive resorts have evolved since its inception to now How the rise of millennials, health and wellness tourism, and volunteer tourism is sparking change in the industry Key growth…

From responsive design and targeted sendings, to pushed content and pulling travelers into a fluid cross-channel narrative — e-mail marketers are steering the industry's course toward more reliable conversions, more of the time.

The British millennials value traditional travel agents more than American millennials, but still a large majority have moved away from it, which shows in the number of shuttered high street travel agent store fronts over the last decade or so.

This is a good indicator of how millennials could still be retained by the organized hotel sector, though of course catering to the specific needs of this demographic is still important.

There are hints that while millennials have largely moved away from traditional travel agents, there are use cases that require them and sub-cultures that will continue to use them one way or the other.

If you've seen one millennial you haven't seen them all. When it comes to vacation trends, their habits are as varied as their currencies and countries of origin.

Driven by today’s intense social media activity around unique culinary experiences, destinations are developing local food-themed travel products and promotions to evolve their brand story.

Despite the difficulty in measuring an exact ROI, hotels know that gaining awareness across social media is good for their brand and outreach and they want to give guests the tools and scenes they need to make a great photo.

A negative mind might suggest that Marriott is culling young talent for innovative ideas that it can turn around and slap a Marriott logo on; however, the brand deserves credit for going all in on its millenniall-or-bust development strategy.