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Articles tagged “millennials”

Media and PR

Millennials Are Driving Meteoric Demand for New Travel Content

Some travel suppliers who feel confident that they're engaging with the next generation traveler just because they have social media channels are unaware of the value of custom content to share on those social media channels. And why it's valuable to those travelers.

Greg Oates, Skift | 10 years ago

Millennials Are Driving Meteoric Demand for New Travel Content

Skift Originals

New Skift Trends Report: The Rise of the Millennial Traveler

With Millennials expected to soon surpass Boomers in overall travel spending, hotels, booking sites and destination marketing organizations are retooling their product, branding, business models and communication methods. Here’s what they should prepare for.

Jason Clampet, Skift | 10 years ago

New Skift Trends Report: The Rise of the Millennial Traveler

Tourism

France Fights Image of Predictability by Promoting Experiences Outside of Paris

The tourism group is figuring out how to add an element of urgency to tourists' French aspirations as well as make it accessible to a broader group of tourists who aren't interested in expensive wine and cheese. All things considered, this is a struggle more destinations wish they had.

Samantha Shankman, Skift | 11 years ago

France Fights Image of Predictability by Promoting Experiences Outside of Paris