Articles tagged “metasearch”

Google, Trivago, and Sojern began this year to offer a commission-based model for digital advertising in metasearch. Hoteliers may find that a more appealing way of budgeting than paying on a cost-per-click basis or by a monthly fee.

If the Expedia-Marriott partnership works out as promised, then there will be fewer Marriott rates on metasearch sites that are deeply discounted compared to Marriott's own websites. And bedbanks and tour operators will have to sign up with Expedia — not Marriott — to get their hands on Marriott's wholesale rates.

Take a look at how Japan's most popular messaging app has approached travel marketing during the pandemic. It's a glance at how superapps might define the future of travel in Asia.

The concept makes sense, but there's a risk that metasearch sites could come unstuck coping with all the complexities corporate travel will entail when it eventually restarts.

Trivago was glad to see that Booking Holdings kept on advertising, however modestly, and upped its bidding in Trivago auctions while many other partners went silent. If Booking is gaining a bit of market share, it is far from seeing a clear path to recovery as travel demand's trajectory remains a crapshoot.

Why is shopping for flights on mobile devices much harder than for TVs and clothes? A few reasons. Skyscanner may be delivering fixes soon, though the industry has promised fixes for years.

New tools from Google Hotel Ads, Cendyn, DerbySoft, Triptease, SiteMinder, and others are making it easier for smaller hotel companies to woo travelers from metasearch brands.

Can Trivago really emerge from the coronavirus crisis in a stronger position? It appears to be making similar bets to what others are doing, but perhaps its speed can be an advantage. On the other hand, Google Travel will still be encroaching — with more than ample firepower.

Surprises will inevitably pop up that Glenn Fogel, Steve Kaufer, and others can't envision now about what the travel industry may look like in 2022 and beyond. So the duo, both 20-year travel industry veterans, may be wrong about some crystal ball assumptions, but that doesn't mean their companies won't be able to adapt.

It took novel coronavirus to see free organic links from Expedia, Tripadvisor, and Booking.com rise in prominence in Google Search. This isn't necessarily a game changer for the online travel agencies at a time when travel demand is in the tank. It's more like a temporary reprieve from the Google World Order.