Articles tagged “metasearch”

Hoteliers are typically at a disadvantage when it comes to competing efficiently in metasearch with online travel agencies. But most of these challenges can be overcome with the right technology partner in place.

This report explores the impact of Google across the travel supply chain, from rivals in the metasearch space to uneasy allies at the online travel agencies and brand clients that can use Google tools to reach their audiences.

The straight talk from Diller and Kern will likely delight Wall Street and rankle former management and current employees. Employees will have to buy into the new vision if there's any hope it will become reality.

Trivago CEO Axel Hefer said the company will focus on those things it can control. But the issue for Trivago and some competitors is that there is so much they can't control, including Google's incursions, the rise of Airbnb, and the whims of major online travel agency advertisers when they cut their metasearch spend.

No matter where in the travel industry you turn, one company seems to be on everyone’s lips: Google.

Question: At Tripadvisor, as a controlled company, what mechanisms did minority shareholders have to pressure Chairman Greg Maffei to make dramatic changes? Answer: Relatively few.

With potential pressure from U.S. regulatory authorities and perhaps displeasure from airlines, Google is making the biggest change to the way it monetizes flight search since it launched Google Flights in 2011. Perhaps free search engine optimization for flights isn't dead after all.

It isn't very unusual for a company like Hipmunk to get acquired and then to fade into oblivion in the clutches of a much larger corporation. That's the way it goes in the heartless mergers-and-acquisitions game.

Booking sites' guests reviews on Google have been a highly charged issue for years. The latest is that Airbnb and TripAdvisor are willingly giving Google their guest reviews of vacation rentals, but they are busy figuring out how not to give away the store in the process.

The so-called relevancy assessment, which had Trivago punishing big advertisers for landing pages that didn't perform well, and other factors, proved to be a multiyear disaster for the metasearch company. The company has ditched the policy — and now its CEO.