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Articles tagged “metasearch”

Online Travel

Tripadvisor Laid Off 4% of Its Workforce

You can see Tripadvisor's priorities crystal clear in where its restructuring occurred. The Tripadvisor Core segment took the heaviest hit, and Viator was impacted the least.

Dennis Schaal | 5 months ago

Tripadvisor Laid Off 4% of Its Workforce

Online Travel

Tripadvisor Sees Viator at Full-Year Profitability in 2024

Until now, Tripadvisor has emphasized growth for Viator, backed by ample marketing, at the expense of profitability. It appears as though the company will moderate that strategy for 2024.

Dennis Schaal | 6 months ago

Tripadvisor Sees Viator at Full-Year Profitability in 2024

News Blog

Kayak and OpenTable Laid Off 80 Employees

Kayak and OpenTable, two Booking Holdings brands, laid off 80 employees, Skift has learned. A screen grab from Kayak's Sorry, Winston commercial. Source: Kayak A spokesperson said that was less than 5% of their workforce. "Like many other companies, we needed to make some difficult staffing changes as we sharpen our priorities," the spokesperson said.…

Dennis Schaal | 6 months ago

Business Travel

Kayak Tries a Corporate Travel Side Hustle for Big Businesses

The American Express GBTs of the world won't lose sleep over this. But Kayak's effort should be a wake-up call to the sector. Technologies like blockchain may be seeding more competition at last.

Sean O'Neill | 8 months ago

Kayak Tries a Corporate Travel Side Hustle for Big Businesses

Online Travel

Trivago’s Hail Mary: Go Big Again in TV Advertising

There will be many struggling companies that will be watching this Trivago experiment to go really big in brand advertising. Is a second time the charm?

Dennis Schaal | 8 months ago

Trivago’s Hail Mary: Go Big Again in TV Advertising

Online Travel

Tripadvisor’s Inflection Point: Viator Surpasses Hotels

Tripadvisor sees itself increasingly relying on a fast-growing but profit-challenged Viator, and a hotel metasearch business that big advertisers are less committed to than in the past. Tough stuff.

Dennis Schaal | 8 months ago

Tripadvisor’s Inflection Point: Viator Surpasses Hotels

Online Travel

The Trivago Guy Is Back But His Future Is ‘Uncertain’

Trivago Guy Tim Williams' fate in Trivago commercials now lies in the hands of the numbers crunchers. No one ever said the travel business or the acting profession are for the meek.

Dennis Schaal | 9 months ago

The Trivago Guy Is Back But His Future Is ‘Uncertain’

Online Travel

Trivago Opting Out of New Google Ad Unit Hurt Second Quarter Results

Choosing how much to advertise with Google, and where and when, can have significant financial implications. Trivago didn't jump into a new Google ad format, and got burned.

Dennis Schaal | 9 months ago

Trivago Opting Out of New Google Ad Unit Hurt Second Quarter Results

Online Travel

Google Travel Boss Richard Holden Has Been Replaced

Kudos to Google for bringing some diversity into the leadership of Google Travel. Left unanswered is whether the leadership changes portend any strategic shifts.

Dennis Schaal | 10 months ago

Google Travel Boss Richard Holden Has Been Replaced

Hotels

Effective Hotel Marketing in the Digital Age: New Skift Research

Get a preview of our latest output from our Hotel Tech Benchmark data product. In this update, Skift Research looks closely at the best uses of digital marketing and advertising tools.

Saniya Zanpure | 10 months ago

Effective Hotel Marketing in the Digital Age: New Skift Research