Articles tagged “merchandising”

Airline Data Powerhouse Needs to Evolve as Fast as Airfares Have

Airline Data Powerhouse Needs to Evolve as Fast as Airfares Have

Sean O'Neill, Skift

The fare-filing clearinghouse ATPCO needs to adapt to airline distribution's rapid changes. Much depends on whether its new CEO can boost the organization's metabolism.

1 year ago

Travel Tech CEO Series: Farelogix Tries to Profit From Airline Distribution Turmoil

Travel Tech CEO Series: Farelogix Tries to Profit From Airline Distribution Turmoil

Sean O'Neill, Skift

Lufthansa Group and IAG (the parent of British Airways) are striving to shake up airline distribution. One of the tech providers that they've hired to do this is Farelogix, whose boss, Jim Davidson, has a provocative vision of the future that's running into commercial resistance.

2 years ago

The Plan to Pit Passenger Against Passenger for Better Flight Upgrades

The Plan to Pit Passenger Against Passenger for Better Flight Upgrades

Andrew Sheivachman, Skift

Targeted bidding on flight upgrades is a smart way for airlines to engage customers and offer value without inundating flyers with additional fees and packages. But it also adds a level of uncertainty that travelers may find off-putting.

3 years ago

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Video: Airline Execs on the Evolution of Retailing and Digital Experience

Video: Airline Execs on the Evolution of Retailing and Digital Experience

Sabre Airline Solutions + Skift

Watch this panel discussion on the trends, challenges and opportunities in digital and retailing for the airline industry. Featuring Skift News Editor Dennis Schaal and digital leaders from kulula.com, Etihad, Jet Airways, and Sabre.

3 years ago

In-Flight Marketing to Passengers Is Both an Opportunity and a Risk

In-Flight Marketing to Passengers Is Both an Opportunity and a Risk

Dennis Schaal, Skift

Airlines are indeed missing out on marketing opportunities by relegating their merchandising to the time of booking or a couple of days before the flight. If they want to market to flyers during the flight, they need to strike the right balance and avoid being bombastic.

5 years ago

Airlines’ grand plan to send frequent flyers special deals through travel agencies

Airlines’ grand plan to send frequent flyers special deals through travel agencies

Dennis Schaal, Skift

If NDC ever comes to be, it will be years away. It is a move by the world's airlines to reduce their distribution costs and get greater control of passengers who don't happen to book through airline websites.

6 years ago

Flights: Is personalization by airlines actually discrimination?

When airlines wanted to personalize flight offers to frequent flyers, the global distribution systems countered they could handle it for the airlines. Now ASTA, representing travel agents, is wondering whether the whole thing amounts to discrimination.

6 years ago