Articles tagged “merchandising”

Datalex, a Dublin-based tech company, partnered with easyJet to up the airline's game in merchandising to travelers and the customer experience.

Travel brands have a unique opportunity to realize greater potential from their loyalty programs. Through creative merchandising that allows travelers to earn points and miles in different ways, they can grow ancillary revenue, build more meaningful customer relationships, and increase lifetime value.

Farelogix CEO Jim Davidson says the pandemic presents opportunities. Yet despite that brave face, it's hard to see Farelogix facing anything but revenue declines during the crisis now that it's lost the Sabre acquisition.

Hotel merchandising and distribution were hot topics at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about attribute-based selling, a strategy that helps hotels better align customer needs with property amenities during the booking process.

Hotels are no longer just “merchants of sleep.” With the help of smarter merchandising strategies, hoteliers can tap into the insights and retailing know-how to sell guests not just a bed, but an entire hotel experience delivered to serve each traveler’s unique needs.

The fare-filing clearinghouse ATPCO needs to adapt to airline distribution's rapid changes. Much depends on whether its new CEO can boost the organization's metabolism.

Lufthansa Group and IAG (the parent of British Airways) are striving to shake up airline distribution. One of the tech providers that they've hired to do this is Farelogix, whose boss, Jim Davidson, has a provocative vision of the future that's running into commercial resistance.

Targeted bidding on flight upgrades is a smart way for airlines to engage customers and offer value without inundating flyers with additional fees and packages. But it also adds a level of uncertainty that travelers may find off-putting.

Watch this panel discussion on the trends, challenges and opportunities in digital and retailing for the airline industry. Featuring Skift News Editor Dennis Schaal and digital leaders from kulula.com, Etihad, Jet Airways, and Sabre.

Airlines are indeed missing out on marketing opportunities by relegating their merchandising to the time of booking or a couple of days before the flight. If they want to market to flyers during the flight, they need to strike the right balance and avoid being bombastic.