Articles tagged “merchandising”

Online Travel

How Loyalty Innovation Is Fueling Travel’s Recovery

Travel brands have a unique opportunity to realize greater potential from their loyalty programs. Through creative merchandising that allows travelers to earn points and miles in different ways, they can grow ancillary revenue, build more meaningful customer relationships, and increase lifetime value.
Sponsored
Online Travel

Skift Global Forum Video: How Attribute-Based Selling Works for Hotels

Hotel merchandising and distribution were hot topics at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about attribute-based selling, a strategy that helps hotels better align customer needs with property amenities during the booking process.
Hotels

New Insights Deck: A Hotelier’s Guide to the Future of Hospitality Merchandising

Hotels are no longer just “merchants of sleep.” With the help of smarter merchandising strategies, hoteliers can tap into the insights and retailing know-how to sell guests not just a bed, but an entire hotel experience delivered to serve each traveler’s unique needs.
Sponsored
Airlines

In-Flight Marketing to Passengers Is Both an Opportunity and a Risk

Airlines are indeed missing out on marketing opportunities by relegating their merchandising to the time of booking or a couple of days before the flight. If they want to market to flyers during the flight, they need to strike the right balance and avoid being bombastic.