The Plan to Pit Passenger Against Passenger for Better Flight Upgrades
Photo Credit: A Virgin America flight in 2010. Flickr / Thomas Hawk
Skift Take
Targeted bidding on flight upgrades is a smart way for airlines to engage customers and offer value without inundating flyers with additional fees and packages. But it also adds a level of uncertainty that travelers may find off-putting.
Have you ever wondered why you can't pay a reduced rate for the empty business class seats on your flight? New technology is bringing bidding on flight upgrades to flyers, but has yet to crack into the mainstream.
Amadeus partnered with Plusgrade earlier this month with the goal of providing its airline partners with more ways for flyers to spend money on upgrades.
Plusgrade essentially lets flyers bid in a digital auction on flight upgrades and amenities during the days before their flight. For Amadeus, the partnership is aimed at both meeting the needs of flyers and providing a new twist on generating anc
