Articles tagged “megatrends”

This year's Megatrends looks ahead past the pandemic to envision the lasting trends and consumer habits that will impact the travel industry. Join editors and research analysts as they dissect what the business of travel might look like in 2025.

Some hoteliers may welcome the opportunity to work with Tripadvisor on improving their rankings, but Tripadvisor will be challenged to show that its reputation management service will pay as much attention to reviews on Google and Facebook.

Right before coronavirus brought the travel industry to its knees, we released our Megatrends Defining Travel in 2020. We've gone back and looked at those trends through the prism of the pandemic. Check out how things have changed.

As event planners transition to experience designers, destination selection will be an asset to delivering better meetings and events in 2020. Innovation, collaboration, and sustainability are key trends; a forward-thinking destination will be an important partner for delivering on growing attendee expectations.

As new concepts of urban living evolve and cities become even more attractive destinations for both working and living, hospitality brands will need to rethink the role they play for visitors and locals alike.

The world is awash in data, but as consumer skepticism about Big Tech is on the rise, travel brands need to rethink the way they use information to generate hyper-relevant offers. The winners will hit the right mix of helpfulness and relevance, evolving beyond personalization to forge even deeper and more meaningful relationships with consumers.

Hotel loyalty is no longer just about earning points for hotel stays. Today, forward-thinking brands like Hyatt are extending loyalty “beyond the stay” through a savvy mix of strategic alliances, unique experiences, and new opportunities to earn from daily spending.

Our Skift Webinar, “Everything Is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to view the recording.

The average consumer is enrolled in 18 loyalty programs, so brands looking to create true, meaningful engagement in the future need to simplify and amplify their offers to remain relevant.

Marketers are awash in data these days, but it’s what you do with it that makes the difference between a successful upsell and a missed opportunity.