Articles tagged “megatrends 2023”

Banks such as JPMorgan Chase, Capital One, and Citi already have the customer base to appeal to travelers with attractive booking offers, cash back, and points, without having to ante up big for marketing like online travel agencies and hotels. The prospects for banks, with a history of clunky travel portals, will hinge on value proposition, user experience and execution.

The oft-heard rhetoric that India is the next China may finally hold true for travel’s outbound industry as Chinese look at international travel more skeptically.

While emotion has always been a part of marketing, appealing to people's feelings has become more central because factors such as changing guest expectations and the rise of new technologies have undermined hotels' customary approach to branding.

TikTok is chipping away at Google's travel dominance one 30-second dance at a time. Travel marketers eager to bypass search engines have an opportunity to do so with this new social media platform.

It will be easy for airlines to make money in 2023, but if they can’t get costs under control it could set the tone for the future.

The labor vulnerabilities in travel that emerged from the shadows of the pandemic, from pilot shortages, to travel agents aging out, to low-earning wage workers choosing to opt out, have given rise to new strategies to fill the void.

Tour operators have long been slow in making technology advances. But the pandemic finally drove them to quickly adopt the platforms necessary to ensure their survival coming out of a crisis that crippled their businesses.

As we look to the future, planning event experiences is not enough. The next iteration of creating events is considering people’s desire for self-improvement and transformation.

Skift coined the term "permanxiety" in 2017 to describe how social, political, and climate turmoil is coloring consumer expectations, including for travel. Permanxiety has only been compounded since on the heels of war and a pandemic. Travel companies need to make sure newly upbeat services and messages aren't out of sync with the gloomy mood music in many travelers' heads.

Like it or not, automation via artificial intelligence is coming to the creative side of the travel industry, first marketing and graphic design. Adapting to the inevitable change is key.