Articles tagged “meetings”

Cvent will continue to leverage its scale and coffers to acquire smaller companies that add value to its platform. As more planners focus on event engagement, snapping up DoubleDutch seems like a wise move.

Cvent has spent the last few years gobbling up innovative companies to round out its gigantic platform for planners, hotels, and corporations. DoubleDutch is yet another example of Cvent's aggressive approach to building its platform through acquisitions.

Hiring big-name speakers to keynote your event can backfire if they aren't aligned with your brand and message. Sometimes, though, some star power can provide an escape from the usual tedium.

Booking a high-profile guest speaker like Oprah Winfrey or former President Bill Clinton will guarantee buzz and most likely a sold-out conference or corporate event. But will their presence reflect the client’s messaging and the objectives of the overall event?

Cvent's approach of filling the holes in its platform through acquisitions continues.

The meetings business tells a story about itself of strength and resilience, but sustainability and increased pressure on planners pose as obstacles to sustained growth.

Cvent remains committed to bringing new products to its customers through acquisitions. By diving into the U.S. market for weddings, the event tech giant hopes to keep its platform relevant despite the friction it creates for hotels and planners alike.

Planners expect the uncertainty of an election year and difficulty working with venues to top the list of challenges they face in 2020. For now, business is good but becoming more complicated.

Tight budgets, competition, needy clients, last-minute requests, and unresponsive venues rise to the top of the list of challenges planners need to tackle in 2019. They anticipate tougher times next year.

Events offer a major opportunity to bring different kinds of people together. Planners need to do more to not just attract but also empower those who have been left out by the traditional paradigms of event design.