Articles tagged “meetings”

After a significant investment, four major hotel companies now have a controlling interest in the booking engine Groups360. It's unclear if this sets it up for success — or failure.

Hotels need to be willing to make more investments — and to give up some of their control — if Groups360 is going to work.

Ask nearly any event organizer about attendee engagement, and they'll say it's a top priority. Despite this, most have not invested in the right technology to track and analyze attendee behavior.

If you can't first measure engagement, then it's hard to improve it. Digital tracking devices are a good investment for planners and something to add to their toolbox, along with mobile apps and surveys.

One has to wonder whether Eventbrite's struggles as a public company will make the event-tech sector less attractive to investors in the future.

Investors will be able to breathe a sigh of relief once the event and ticketing platform finally absorbs all of Ticketfly's clients.

While this shift is well under way, it's still early days. Many companies are trying to figure out basic information, like how many meetings they have in a year.

Beyond savings, companies can get rich data from tracking these meetings, which is key for improving their events going forward.

Event venues aiming to generate more meetings and events business need to step up their digital marketing game and leverage new technologies that help them boost their visibility.

Industry players are saying that the booking process is finally starting to shift. Still, there are significant challenges when it comes to finding a solution that works for all parties.