Today, we’re publishing a new eBook by Cvent’s Social Tables, “A Comprehensive Guide on How to Generate Group Leads,” which explores how hospitality brands and event venues can simplify and improve how they drive leads and acquire new customers.

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An increasing amount of meeting planners are managing their entire sourcing and planning processes online. In fact, according to extensive research from Cvent, 67 percent of the buyer’s journey is now conducted digitally.

With Cvent’s purchase of Social Tables in October 2018, the integration of these two meeting planning platforms now allows event venues to take advantage of smarter and intelligent demand sourcing methods that include capabilities such as using rich digital content to showcase their spaces.

That shift in planning behavior explains the importance of venues providing relevant and visually engaging information to planners even in the early stages of their sourcing journey. With the meetings and events business growing across chain scales and event types, venues must make each transaction as seamless and efficient as possible to grow their share of the market and attract new business.

In this eBook, Cvent’s Social Tables explains how new product integrations are enabling venues to leverage innovative technology to simplify demand generation for event venues. The eBook also explains how the combination of Cvent’s marketplace and Social Tables venue visualization solutions can help them grow their business.

This eBook looks at:

    • The increasing digitalization of event venue sourcing
    • What meeting planners want when sending out requests for proposals
    • Tips and tricks on how best to showcase a meeting space
    • Success stories from venues that have used Social Tables

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This content was created collaboratively by Social Tables and Skift’s branded content studio, SkiftX.