Companies Have Started Tracking Meetings. What Changed?


Skift Take

While this shift is well under way, it's still early days. Many companies are trying to figure out basic information, like how many meetings they have in a year.

It's no mystery why small, less complex meetings have gone untracked for so long. They happen so frequently, organized by employees all over the company, that keeping tabs on all of them can feel nearly impossible. Plus, they're not big events or high-profile conferences, so they're easy to overlook. For decades, many companies have done just that. Over the past two or three years, though, this has shifted. Companies have woken up to the massive amounts that they are spending on simple meetings — and the risks that come along with lax reporting standards. We talked to execs at Groupize and Splash, two event technology platforms, to