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Articles tagged “meetings and events”

Business Travel

CMO Interview: Understanding Omni Hotels’ Pivot Toward Experiential Meetings

By owning its 60 properties, Omni Hotels feels it has more quality and consistency control over the meeting planner sales experience, and more impact on delivering local experiences for meeting attendees.

CMO Interview: Understanding Omni Hotels’ Pivot Toward Experiential Meetings

Business Travel

L.A. Tourism Launches Virtual Reality Platform for Meeting Planners

Meet L.A.'s new VR/360 video initiative helps planners better understand how to incorporate the sprawling city's event venues and local communities into their programs.

L.A. Tourism Launches Virtual Reality Platform for Meeting Planners

Business Travel

New Meetings Industry Forecast Reveals a Need for Better Educated Planners

Corporate leaders and university faculty need to collaborate more to develop meetings industry research that supplies meeting planners with a more comprehensive understanding of event technology and business event strategy.

New Meetings Industry Forecast Reveals a Need for Better Educated Planners
Free Read

Online Travel

Is Event Intelligence the Key to Executing Smarter Meetings?

As digital technology replaces the need for some types of traditional in-person meetings, Smart Meeting Management technology is bringing back the relevancy of in-person meetings and making them more engaging and measurably profitable.

Is Event Intelligence the Key to Executing Smarter Meetings?

Business Travel

St. Louis Tries to Rebrand the City for Meetings With a New Music and Tech Festival

St. Louis is fortunate to have one of the more advanced startup communities of any third tier city in America, and it's leveraging that aggressively through the Murmuration Festival to reposition itself as a forward thinking destination for meetings and events.

St. Louis Tries to Rebrand the City for Meetings With a New Music and Tech Festival

Business Travel

Guam Wants to Be Asia-Pacific’s Next Meetings and Incentive Travel Hub

Guam presents an interesting option for Asia-Pacific conferences because it's a tropical island with mature tourism infrastructure and decent airlift, but there's a lot of work to do to show American meeting planners and attendees that the long flight is worth it. It's easy to say you want to be Hawaii, and another to actually be it.

Guam Wants to Be Asia-Pacific’s Next Meetings and Incentive Travel Hub

Business Travel

Event Planners and Marketers Are Finally Seeing the Benefits of Collaboration

Event planners and marketers need to combine forces more aggressively to co-create large meetings and conferences, because the next generation of interdisciplinary event design and experiential marketing is far too complex for planners to navigate on their own anymore.

Event Planners and Marketers Are Finally Seeing the Benefits of Collaboration

Meetings

Conference Planners Show Surging Interest in London Since Brexit

Demand for conference space in London is always high, but price considerations usually tend to dampen some of that excitement. With a 15 percent drop against the U.S. dollar though, suddenly post-Brexit London seems like a bargain, relatively speaking.

Conference Planners Show Surging Interest in London Since Brexit

Business Travel

Millennials Don’t Talk About Millennials and Neither Should the Meetings Industry

There is so much fatigue around the Millennial conversation in the meetings industry, and whether they want to attend live business events. Acknowledging that will help shift the industry conversation toward collective, multi-generational action around meeting strategy and business outcomes, versus who's good on Instagram.

Millennials Don’t Talk About Millennials and Neither Should the Meetings Industry

Hotels

Marriott Partners With TED Talks for In-Room, Social Media and Live Programming

All travelers can already access more than 2,200 TED Talks online. Marriott and TED will need to differentiate the content enough to make it compelling for guests and loyalty members to want to tap into, as well as market it effectively.

Marriott Partners With TED Talks for In-Room, Social Media and Live Programming